Splunk in retail
July 30, 2018
In today’s unforgiving, fast-paced digital retail climate, it’s becoming increasingly difficult to meet the data demands of the high street. Whether it’s security or connecting machine data for valuable insights into customer buying habits, getting it wrong can cost a brand everything. Getting it right however, is gold dust.
So how do you connect your data and guarantee those vital customer insights? The answer’s simple. With Splunk.
With customers spanning the Fortune 100, our latest partner’s state-of-the-art software has become the go-to guy for some of the globe’s biggest brands, including retail giants like John Lewis, Tesco and Domino’s Pizza.
Here’s how Splunk helped Coca Cola North America stay ahead of the competition:
Coca-Cola needed to migrate all their technologies into a cloud-based environment to help them create scalable, creative digital marketing campaigns. Now, Splunk® Enterprise is used as the data engine to power their digital transformation in marketing. Hundreds of employees use the software to access and analyse the data to enable better, faster business decisions.
“The success you see from our digital marketing transformation is due to our intentional focus on innovation and agility as well as results, our team’s ingenuity and our partnership with top technology companies like Splunk,” said Michelle Routh, Chief Information Officer at Coca-Cola North America. “We recognised a chance for IT to collaborate much more closely with the marketing arm of Coca-Cola North America to bring an unparalleled digital marketing experience to our business and our customers. We’ve moved technologies to the cloud to scale our campaigns, used big data analytics, beacon and Internet of Things technologies to provide our customers with unique, tailored experiences.”
With a variety of services, adaptable to fit both your business needs and budget, Splunk offers data solutions for every size business operation. Why not get in touch with one of our Splunk specialists and see how you can turn machine data into the answers you need?